labels: jk industries, indian oil corporation, marketing - general
IOC and JK Tyre launch joint customer loyalty programme news
Our Corporate Bureau
21 October 2004

New Delhi: Indian Oil Corporation and JK Tyre (listed as the Indian 'Super brand' tyre manufacturer by the UK-based brand ranking organisation, SuperBrands Ltd,) have joined hands to provide value-added services to their respective customer bases. M S Ramachandran, chairman, Indian Oil, and Raghupati Singhania, vice chairman and managing director, JK Industries Ltd., signed a Memorandum of Understanding (MoU) in New Delhi yesterday to mark the formal launch of the joint customer loyalty programme.

Indian Oil's customer loyalty programme includes two card-based offerings, Xtra Power and Xtra Rewards, for its retail customers. The 'Xtra Power fleet card' programme offers complete logistics services to fleet owners, cashless transactions, free personal accident insurance for the owner and the vehicle crew, in addition to the reward points linked to the fuel purchases, free basic tracking and optional real time tracking at a subsidised rate.

With the signing of the MoU, the Xtra Power customers will earn reward points every time they purchase JK tyres, tubes and flaps, which can be redeemed for fuel, gifts and other value-added services. Services like repair, re-treading, alignment, balancing, etc, at JK iruck radial service centers located across the golden quadrilateral and key trucking centers across the country will be made available to these customers at a special price.

Similarly, customers with Xtra Reward Card will now get a special discount on value-added services like computerised wheel alignment and wheel balancing, automated tyre fitment, tyre care information from experts, etc. at 'JK Tyre Steel Wheels' outlets. Synergies in other areas of common interest will be leveraged from time to time.

In the past too, the two market leaders have worked hand in hand to enhance the quality of services enjoyed by the end consumer. JK Tyre had installed digital inflator gauges at select Indian Oil petrol and diesel stations.


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IOC and JK Tyre launch joint customer loyalty programme