Ad Club exhibition honours those who made a mark in Cannes

Mumbai: The Advertising Club Bombay organised a special one-day screening-cum-exhibition of all international advertising campaigns that were recognised at Cannes this June.

Presented by The Times of India (the official festival representative in India) and CNBC (the official TV channel partner), the exhibit showcased the best poster and print ads along with the TV and cinema ad campaigns that took home the Gold, Silver and Bronze trophies.

Ogilvy & Mather head honcho Piyush Pandey brought back a Gold Lion for the 'Cancer Cures Smoking' outdoor ad, and two Silvers for 'Asterisk' (outdoor and press categories), all of them for the Cancer Patients Aid Association. Adman Prasoon Joshi also made his mark at Cannes this year by bagging a Gold for McCann-Erickson's Coca-Cola press campaign.

With its out-of-the-box creativity being recognised at Cannes, Indian advertising has shown that it is definitely a player in the international advertising arena and will be a major contender in the near future.