Marketing & Advertising
Jack Ma’s swan song: Alibaba rakes in $30.7 bn on Singles’ Day
12 Nov 2018
As Jack Ma prepares to step down as chairman of Alibaba Group, the online sales promotion he has championed for a decade notched another record, notching up 213.5 billion yuan ($30.70 billion)
Is replying to online reviews always good? New research shows downside of over-responding
04 Oct 2018
Amazon’s real rival in India in the offing
16 Aug 2018
Once the draft e-commerce policy becomes law, the oil-to-telecom tycoon, who is India’s richest man, is likely to emerge as the most formidable challenger to the wealthiest person in the world, Jeff Bezos
Food prices for consumers in ethnic enclaves could explain difference in assimilation rates
14 Aug 2018
Sponging off your clients
03 Aug 2018
Author of nine books on marketing brand strategist and founder of brand advisory, brand-building.com, Ambi Parameswaran talks to domain-b's Swetha Amit on soaking in customer experiences
Coca-Cola India plans to relaunch dairy products
03 Aug 2018
When political ideology shapes luxury buying
23 Jul 2018
In surveys, people say they'll pay twice what they're actually willing to spend
29 Jun 2018
Ssudy participants reported their willingness to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap
When can ads intensify unhealthy cravings?
18 Jun 2018
Using envy as a marketing tool can backfire
08 Jun 2018
Maruti Suzuki beats Volkswagen in brand value
02 Jun 2018
Maruti Suzuki has been ranked the 9th most valuable auto brand with in the world with a brand value of $5986 million, in a survey of the Top 10 such brands
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Strait of Hormuz: how one chokepoint controls the global economy
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The Strait of Hormuz is a critical global chokepoint. Learn how disruptions impact oil prices, shipping, and the global economy.
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AI spending is set to exceed $2 trillion in 2026, driving a global race in data centers, chips, and energy infrastructure.
