Nasdaq to help raise order flow for firms

New York: In an effort to help market-making firms of all sizes increase order flow and revenue, the Nasdaq Stock Market (www.nasdaq.com) has introduced Nasdaq Workstation WebLink. This unique offering, which has already gone live, will allow firms, especially small order entry firms, to route orders to market-making firms through the convenience of a Web browser and the Nasdaq ACES order-routing system.

Nasdaq Workstation WebLink will include two primary features — WebLink ACES and WebLink ACT. WebLink ACES, which is competitively priced at $199 per user per month, will allow firms to route orders to market-making firms, all through the convenience of a web browser.

WebLink ACT will have identical functionality and pricing as the current Nasdaq ACT, which costs $150 per user per month for trade report and trade scan (provided that the firm reports less than 20 trades per day), and $300 per user per month for trade report, trade scan and risk management scan.

Says Nasdaq Transaction Services associate vice-president Kevin Carrai: "Nasdaq Workstation WebLink will allow market-making firms of all sizes to compete for order flow and revenue more efficiently and cost-effectively than ever before by allowing them to sponsor and pay for order entry firm access to route orders to them via Nasdaq ACES. The service also benefits order-entry firms, since their orders can be sent directly into their market-maker's trading system, eliminating the need to call or send e-mail to have orders entered into the system."