VAS provider Telenity acquires Construia

VAS and mobile marketing solutions provider Telenity,which provides next generation converged services and applications for communications networks,  today said that it had acquired Construia, a startup specialising in targeted mobile advertising platforms and applications.

Founded in 2008, Construia specialises in products and services, which facilitate management and delivery of advertising over mobile networks.

Construia's mobile marketing platform taps into operators' subscriber databases and leverages traditional channels like SMS, MMS and USSD. This creates a targeted engagement model for advertisers.

Following the acquisition, Construia's products will be integrated into Telenity's ''Canvas'' branded mobile marketing and advanced messaging product lines.

"This is a very exciting step for us,'' said Ahmet Ozalp, CEO, Telenity. ''Construia's innovative technology enhances our capabilities in the mobile advertising market and nicely complements our messaging, service delivery and location based service offerings. We strongly believe in the very important role mobile operators play in the rapidly evolving world of mobile marketing and advertising, and we are gearing up to provide them with the most creative solutions to enable brands and agencies to take advantage of this rapidly growing segment in advertising.''

Enver Altin, founder of Construia, who has joined Telenity as the Product Manager in charge of mobile marketing initiatives, stated, ''We are thrilled to be part of a company with deployments in nearly forty countries over four continents. Integrating our products with Telenity's broad solutions portfolio allows us to offer new and exciting ways for mobile operators and advertisers to target and engage consumers in innovative ways.''