Arvind to bring in more global brands into India

Bangalore: VF Arvind Brands, the joint venture between the US-based VF Corporation and Arvind Brands, plans to introduce the Hero and Riders brands from the VF Corporation portfolio into India.

The two brands are 60-70 year old brands respectively and have a wide range of products such as caps, shirts, T-shirts, belts, knit and woven tops.

While the company has already introduced Hero brand through Metro Cash & Carry about 10 days ago, it is yet to launch Riders.

These brands will be sold through the multi-brand outlets and departmental stores.

Earlier this year the company launched the JanSport, Kipling and Nautica brand in India and in the next three to four years the company will bring the entire range of brands from VF Corp to India.

At present, VF Corp has over 55 brands in its portfolio of which Lee and Wrangler have been in India since the last 10 years.

Hero and Riders will target the mid-market segment in India. The brands will be priced in the Rs700-1,200 range. Kipling, JanSport and Nautica are placed in the super premium category.