Sistema Shyam rejigs exec roles to grow MTS brand

Seeking greater operational efficiency, Sistema Shyam Teleservices Ltd (SSTL), the joint venture between Russia's Sistema and the Shyam Group which provides mobile phone and internet services under the MTS brand, has re-jigged its top management, with changes in responsibilities.

''The change in organisational structure and subsequent realignment in key leadership positions has been designed to enable faster decision making and ensuring flawless execution of our data-focused, voice-enabled strategy,'' said Vsevolod Rozanov, president and chief executive officer, SSTL, in a statement.

Under the new structure, chief marketing officer Leonid Musatov has been given the additional responsibility of chief sales officer for MTS India.

In his two years as the chief marketing officer, Musatov is credited with successfully launching the MTS brand.

A new regional structure has also been introduced to support its growing operations.

Atul Joshi, currently the chief sales officer, will now become the chief operating officer for the north and east; while Cheenu Seshadri, currently the chief strategy officer, will take on the responsibility of the chief operating officer for the southern and western regions.

 ''MTS India has reached a significant scale during the last two years and plans to further grow both its voice business along with a special focus on the data business. Our future plans involve rapid scale up of our operations and strengthening of new lines of business,'' said Rozanov.