Tata Teleservices Limited (TTSL), the pan India dual technology operator, in a partnership with Future Group, has announced it would launch a new GSM technology telecom service in three months.
The service will start with South India and will be expanded to cover all telecom circles by the end of the year.
Under the partnership agreement, the Future Group will sell TTSL GSM connections branded T24, to customers visiting its retail outlets across India.
Anil Sardana managing director, TTSL, said on the sidelines of a press conference to announce the new service, "This is a new, unique mobility brand that we have launched, which is going to be available to people who shop at any of the Future Group outlets. So when you shop you also have the opportunity to talk. We will give all details regarding the plan as we gradually launch the service. We are right now working on those details. Hopefully we should be launching in about 90 days time."
Sardana did not give any details on tariffs but said that the service would provide free airtime to consumers who shop at any of the Future Group stores and that airtime would, in some way be linked to their shopping.
He added the Future Group stores would function as franchisees of TTSL in an equal partnership and not in an equity partnership. Future Group operates multiple retail chains across verticals including Pantaloons, a fashion retail chain and Central, a chain of malls.