on their existing collaboration around mobile entertainment, Nokia and Microsoft
Corp. have extended their cooperation to include support for Microsoft PlayReady
technology into the Nokia S60 and Series 40 mobile device platforms.
is a new content access technology from Microsoft that makes it easy for content
owners and service providers to deliver virtually any type of digital content
in a flexible manner. As part of the agreement, Nokia and Microsoft will also
collaborate on expanding and simplifying consumer scenarios for accessing, experiencing
and moving digital content using mobile devices.
supporting PlayReady, Nokia will make it easier for content owners and service
providers to offer premium digital content for a radically increased installed
base and enable more flexible business models, such as renting content or accessing
it offline. For consumers, PlayReady brings flexible ways to manage their digital
content between online, home and mobile devices. For example, a consumer could
purchase content directly from their Nokia device and then transfer the content
to enjoy on other designated devices, such as PCs or mobile devices.
are increasingly using their mobile devices for enjoying digital content, such
as music, games, videos and photos," said Ilkka Raiskinen, senior vice president
of Multimedia Experiences at Nokia. "By adding support for Microsoft PlayReady
technology, we are enabling service providers to offer a wide range of content
and create truly compelling experiences across mobile devices, personal computers
and online services. We plan to support PlayReady across a range of S60 and Series
40 devices starting in 2008."
our collaboration with Nokia, we aim to deliver a compelling platform that offers
consumers seamless access to virtually any type of digital content they want,"
said Amir Majidimehr, corporate vice president of the Consumer Media Technology
Group at Microsoft. "Nokia''s breadth of offering in this space, coupled with
core digital media technology from Microsoft in the form of PlayReady, will bring
new mobile entertainment scenarios to life for millions of consumers around the
PlayReady is designed for digital entertainment services, devices and applications,
with a specific focus on meeting the needs of mobile operators, service providers
and device manufacturers. The technology supports a range of business models that
can be applied to almost any type of digital content (music, video, games, ringtones,
images and more) and a wide range of audio and video formats (including Windows
Media Audio (WMA), Windows Media Video (WMV), AAC, AAC+ and H.264).
released the PlayReady client porting kit for mobile devices in early August 2007,
and expects the first services using Microsoft PlayReady technology to appearin
2008. In addition, Microsoft has designed PlayReady to be fully backward-compatible
with Windows Media DRM 10, which means that devices supporting PlayReady can access
existing Windows Media DRM-based content as well as new PlayReady content services.