USV in marketing tie-up with Germany''s Sebapharma

Mumbai: Pharma heavyweight USV has forayed into the skincare market with its Sebamed range of skincare products, which are manufactured by Germany''s Sebapharma GmbH & Co.

Sebapharma has a product presence in over 70 countries, and has partnered with USV for a marketing and distribution tie-up.

The Indian skincare market is estimated at Rs2,100-crore, and is reportedly growing at 16 per cent. According to Thomas Maurer, director at Sebapharma GmbH & Co., said the German company had India on its export agenda for some time.

USV will market and distribute 19 premium products of Sebamed across six ranges of cleansing, care, clear face, intimate wash, anti-ageing and baby. It is confident of doing a business of Rs15 crore over the next three years.

Sebapharma has a centralised production system in Germany, which according to Prashant Tewari, managing director of USV, rules out the possibility of a manufacturing alliance in the near future.