VH1 joins TheOneAlliance

New Delhi: TheOneAlliance distribution joint venture of SET India and Discovery Communications, has brought into its fold popular international music channel VH1, which is a sibling of MTV.

VH1''s agreement with Zee-Turner''s distribution ended in August 2007, following which it has decided to move in with its siblings MTV and Nick, which are already part of TheOneAlliance.

The joint venture, SET Discovery Private Ltd, has SET India and Discovery Communications as partners since April 2002. The company presently distributes 15 channels under TheOneAlliance brand to over 61 million homes across 4,000 cities and towns in India.

VH1 has a viewership of approximately 20 million households in the country.

Other channels that are part of TheOneAlliance include Sony Entertainment Television, SET Max, SAB, SET Pix, AXN, Animax, Discovery, Discovery Travel & Living, MTV, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, Nick and Ten Sports.