enters the spring water segment with big plans
20 October 2006
Rs1000-crore bottled water industry is set for more
action as Bisleri now enters the spring water segment,
entry into the bottled spring water category with 'Bisleri
Natural Mountain water' is sure to make players like
Himalaya and Catch sweat. The bottled water industry
is growing at 40 per cent and is expected to touch Rs5,000
crore by 2010. Natural spring water is 5 per cent of
the total bottled water business.
Himalaya leads the segment with 50 per cent market share.
Bisleri, had considered buying out Himalaya, but today
has set ambitious sales targets to overtake the market
Chauhan, chairman, Bisleri International, says, "We
are targeting 10 million cases in two years time, and
that is going to be worth Rs200 crore."
has also changed its corporate colours from Blue to
aqua green and will invest close to Rs30 crore in marketing
and advertising. Its mountain water will be bottled
in Bisleri's plants in Himachal and Uttaranchal. The
company is also looking at setting up atleast four more
plants in the next one year.
now, Bisleri will be focusing on the natural spring
However, after a year, the company is expected to explore
other product line extensions as well.
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