Big FM partners MTV for the Weekly Top 100
17 Sep 2007
Working on positioning itself as a radio station that ensures accuracy and credibility in data while compiling its weekly music mix, Big FM has announced a MoU with MTV that will allow it to share MTV''s song content, and permission to the same as a source for the radio station''s 100 chartbusters.
Under the MoU, MTV will share its song play-out data on a weekly basis, and will get due accreditation for the same.
Big FM introduced the 100 chartbusters format, which comprises songs ranked and rated as the top 100 in Delhi. The station presently plays the top 100 songs ranked as per the weekly chartbuster ranking model, where top 100 songs are ranked week-on-week, and a refreshed play-list put into place.
Other
than MTV, data is also gathered from ringtone downloads, which is a strong indicator
in gauging the popularity if music, and from music album sales at Music World
and other music stores. Additionally, it also takes into account weekly call-out
research of the new song releases, and a panel of consumers and play-outs across
radio stations.
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