Micromax claims to be No2 in Indian smartphone market
24 November 2015
Smartphone maker Micromax Informatics has said it continued to be the largest Indian player and the second largest after Korean vendor Samsung, rejecting the findings of research firm IDC which showed that it had been overtaken by Intex, to emerge as the leading local supplier in overall handset market in the third quarter.
"We continue to retain our No2 position (behind Samsung), '' the company said.
Taneja did not name Intex, which claimed it have overtaken Micromax in the July-September quarter in the overall handset market.
In the smartphone segment, Samsung is the undisputed market leader.
Citing import data, he said, import data was accurate and authentic and the research agencies had various methodologies, even as there were missing links and data points that impact the actual numbers, ET quoted him as saying.
Taneja claimed that the third quarter was, in fact, one of the best quarters for the company.
He further pointed to data from other research agencies such as Counterpoint and CMR which had put Micromax above Intex in both overall and the smartphone segment.
"We do a lot of surveys, which suggest that our numbers are far ahead in billing terms than to any other Indian player," Taneja said.