Wall Street Journal Asia ranks top global daily for Asian business elite
28 September 2010
The Wall Street Journal Asia remains the number one international daily in Asia, reveals the latest pan-regional survey in Asia, BE:ASIA 2010, or Business Elite: Asia (formerly ABRS, conducted by the UK-based Ipsos Media), the only pan-regional survey in Asia that measures the media consumption of Asia's business elite.
The ranking appears a day after the journal unveiled enhancements to its lifestyle content for its elite audience of top management, business travelers and luxury consumers.
The Wall Street Journal Asia ranked first among international dailies in terms of readership and coverage in the annual survey, reaching almost a fifth of all survey respondents numbering 236,858. Respondents also considered the journal the most "important business reading" out of all titles measured on the survey.
Among other international dailies, Journal Asia reaches out to Asia's most affluent audience; it holds the top slot on all personal income and high net worth ranges, up to more than $500,000 and more than $5million, respectively.
"This year's BE:ASIA results demonstrate our continuing commitment and investment in the region, and the very positive reaction we've had to the product enhancements we've made over the past year,'' said Christine Brendle, publisher of The Wall Street Journal Asia and managing director of Dow Jones & Company in Asia Pacific.
The Journal Asia's new life and style section offers new and enhanced coverage of , health and fitness, wealth, fashion, careers, technology, auto, homes, food and drink, wine, and travel.