Hotel aggregator RateGain launches frictionless distribution platform `Smart Distribution'

Hospitality and travel aggregator RateGain on Tuesday launched its `Smart Distribution’ solution, which it claims to be a game-changing product that will revolutionise the hotel distribution technology.

Unveiled at HEDNA, in Madrid, the new technology promises to provide hoteliers with the ability to discover and receive recommendation on new demand opportunities, auto contract with new channels, automatic content setting and mapping of product on new channels as well as solutions for many other ailments, which traditionally have been issues with electronic distribution.
With hotel competition getting stiffer, and with the rise of alternate accommodation and channel chaos, hotels are under constant pressure of managing their availability and rates. Uncovering demand and distributing their inventory on the channels that are most profitable is key to survival. 
By leveraging AI/ML technology, Smart Distribution enables hotels to understand and optimize source markets and channels, benchmark with similar hotels and automate and innovate in terms of self-service and advanced room mapping. This will allow hoteliers to adopt a proactive operational strategy rather than being reactive and operate with a “test and see” model.
Some of the innovative features offered under Smart Distribution include:
Channel Discovery: Discover new demand and source markets and seamlessly contract with new channels to unlock new revenue streams based on true market intelligence. Benchmark KPIs like ADR, room nights, LOS from transient business. Compare to similar anonymised hotels and performance of the previous year based on aggregated data.
Auto-Mapping: Automatically map room and rate combinations for property with mapping recommender and reduce time to market to fractions of the current time and effort.
“Our Smart Distribution solution is a direct response to challenges faced by hoteliers of every size every day. All our partners from independent hoteliers to hotel chains have been telling us for some time that connectivity alone does not solve the biggest obstacles they face in distribution and in optimizing their revenue streams. We have co-developed and validated Smart Distribution with some of our key forward looking customers and are proud to offer it to the world. We are rolling it out with a few of our key customers and getting a very positive response.” says Chinmai Sharma, President - Distribution, RateGain.
Smart Distribution offers hoteliers the industry’s largest ecosystem of demand channels and enables hoteliers to make intelligent and informed distribution decisions with AI-powered recommendations based on their unique property. 
With 1,25,000+ properties on board and over 1,000 channels connected, including OTAs, GDSs, tour operators and TMCs, RateGain claims to be a leader in the hospitality distribution landscape. The distribution solutions consisting of RezGain channel management and DHISCO Switch enables the hospitality distribution across all continents from independent hotel groups to all major hotel chains, says a press release.