Hilton Hotels to start luxury brand
16 March 2009
Hilton Hotels Corp., acquired by Blackstone Group LP in 2007, said it will start a luxury boutique international brand called Denizen Hotels.
Denizen Hotels, that will target business travelers as well vacationers. The chain will be headed by the former president of W Hotels, Ross Klein.
Properties are in the planning stages of development in cities like Istanbul, New York and Mumbai.
Touted as a lifestyle brand for cities and resort destinations, Denizen adds to a portfolio that includes Hilton Hotels, Conrad, Doubletree, Embassy Suites, Hampton Inn and Waldorf Astoria.
The company is in ''active development negotiations'' with owners in cities including Buenos Aires, London, New York, Montreal, Jerusalem, Istanbul and Mumbai, Hilton said in a statement.
Hilton, which is moving its headquarters to Fairfax County, Virginia, from Beverly Hills, California, to cut costs and taxes, operates 3,200 hotels in 77 countries.