Personal portable water filtration system launched in India

British start-up, nkd has shaken up the global bottled water market with the recent launch of its pod+.

Incorporating the next generation of filtration, it allows you to fill up your bottle from the dirtiest lakes, rivers, ponds and puddles – in fact any source except sea water. The manufacturers claim, the state-of-the-art technology from NASA immediately filters out up to 99.9 per cent of bacteria, viruses, heavy metals, chemicals and pharmaceuticals, yielding The cleanest and safest drinking water.

The problem with the bottled water we buy every day is that by the time we get to drink it, after a long process of bottling, shipping, storage and shop display, it has lost most of its potential health-giving properties. Moreover, harmful chemicals can actually leach into the water from the bottle plastic.

Not only does the pod+ clean this water, the manufacturer says, it actually supercharges the water, resulting in slightly higher alkalinity, ionised and higher in antioxidants, thereby helping to hydrate the consumer faster and take away old debris from body cells!

The pod shaped water bottle is impact resistant and leak proof while the fully attached cap protects the mouthpiece from exposure to dirt or germs.

The manufacturer says the pod offers the benefits to the environment of using the pod+ in place of bottled water. It said In the UK 75 per cent of plastic bottles end up in landfills where they can take up to 1,000 years to decompose, whilst in the Pacific, 90 per cent of surface debris in the ocean is attributed to plastic.

''This is also the invention that keeps on giving. For every litre of water a pod+ consumer enjoys, nkd will provide the same for a child in need in a developing country,'' a company statement said.

The easy-to-use 585ml bottle comes in six different colours. The pod+ filter lasts 300 bottle refills, equivalent to 175 litres of water or around two months' regular use, before it needs to be replaced.

''The pod+ has been a massive success since its launch with Harrods in London and has quickly become the fastest selling water filter bottle in the UK,'' the statement added.

Now available in INDIA the nkd pod+ is available from Croma, Relay Airport Stores, Amazon, Flipkart and Croma Retail Online across India.

The bottle is priced at Rs2,499 and the filter is Rs999.