The mobile operator Hutchison Max Telecom Pvt Ltd and
Standard Chartered Bank have launched their co-branded
credit card: Orange Standard Chartered Visa Global Credit
Sachin Tendulkar, the brand ambassador for Visa, has formally
launched the card. The card allows each organisation to
dip into the others database while offering special discounts
and fee waivers to both Orange and credit-card customers.
vice-president (sales and marketing) Sanjiv Vohra: The card
comes with a 2.3-per cent discount on the Orange bill, and allows
Standard Chartered card redemption points to be set off against
Orange officials say at least 10-to-15 per cent of Oranges subscriber-base
is likely to take the offer of the card, which will be sold both
through Orange channels as well as through the banks channels.