labels: Banks general, Brand Dossier, Advertising / branding
Standard Chartered launches Platinum Debit Card news
11 December 2008

Standard Chartered Bank, India's largest international bank announced the launch of the 'Platinum Visa Debit Card' a product designed to ensure that customers receive the maximum value from their debit card.

Customers will be entitled to all the regular Visa Platinum lifestyle benefits such as access to golf courses, exclusive holiday packages and other seasonal promotions.

In addition, the newly launched debit card has the following features:

  • Complimentary Dining Plus privilege card, which entitles customers to a host of discounts at leading restaurants, hotels, resorts & pubs across India & Middle East.
  • Zero Petrol Surcharge at all Petrol Pumps across India
  • An enhanced daily limit of Rs. 200,000
  • Protection against misuse of lost / stolen card

Sai Narain CDK, general manager - consumer transaction banking & strategic initiatives, Standard Chartered Bank, said, "This launch underlines our commitment to providing our customers with practical and competitive products that are best in the industry. The Platinum Debit Card enhances our strong leadership position in the premium segment and will also give our customers greater choice as well as great payment flexibility and convenience."

The card would carry an annual fee of Rs799 and is available at all locations where Standard Chartered Bank has its presence. Customers are also entitled to access 24X7 global customer assistance services. This service can be availed through the toll-free telephone numbers of the respective country in case of lost card reporting, emergency cash disbursement, travel and medical assistance.

Standard Chartered PLC, listed on both the London Stock Exchange and the Hong Kong Stock Exchange, ranks among the top 25 companies in the FTSE-100 by market capitalisation..

The group now employs 73,000 people, representing 115 nationalities, in more than 1,700 branches and outlets located in over 70 countries. The bank derives more than 90 per cent of its operating income and profits from Asia, Africa and the Middle East, with balanced income derived from both Wholesale and Consumer Banking.

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Standard Chartered launches Platinum Debit Card