Zee to launch Nonstop News
07 Feb 2009
New Delhi: Zee News is launching a rapid fire news bulletin, Nonstop@9, a commercial-free news programme from Monday, 9 February.
The channle says the non-stop news updates will wrap up all important news stories of the day in just 24 minutes without any commercial breaks.
This news bulletin will showcase news "packaged in a crisp, fast-paced and yet comprehensive form". The concept of the non-stop bulletin at 9:00 pm everyday has been creted for viewers who wish to watch news, uninterrupted, at the end of their day.
''Nonstop news@9 is an effort to cater to the hard-nosed news viewer by redefining the set parameters of news presentation," says Barun Das, CEO, Zee News Ltd.
"Nonstop@9 is yet another approach from the Zee News stable to update its viewers about the happenings in a short and comprehensive format."
Zee News, the Hindi news and current affairs channel was launched in 1992, with a reach in in all five continents.
The channel became the first private news broadcaster in South Asia and in 1999 became the first 24-hour Hindi news channel in the country.
