Whirlpool bets on water purifiers
19 Sep 2007
1
Hyderabad:
Whirlpool India
plans to launch reverse osmosis (RO) water purifiers by the end of the year. The
company is aiming for a 25-per cent market share of the Rs350-crore RO-based water
purifier market within its first year.
Presently, the company''s RO products are being test marketed in Gujarat and Andhra Pradesh.
According to Tamal Kanti Saha, vice-pesident sales, the company plans to cash in on its extensive retail network. Whirlpool products sell across 11,000 outlets in India, which the company seeks to leverage as an edge over its competition.
Branded
"Purafresh", the water purifiers cover the price range of Rs13,500 to
Rs21,500.
