Volkswagen China to launch 4 new models every year
27 February 2009
Volkswagen Group in China, a joint venture between Volkswagen AG of Germany and Shangai Auto of China, plans to add or revamp four models each year in a bid to double sales and maintain its leading position in China's automobile industry.
''We plan to add or renew at least 4 models per year and double the number of dealerships to achieve our sales targets and increase our market share,'' Winfried Vahland, executive vice president of the Volkswagen Group, and president and CEO of Volkswagen Group China, said.
He said the company would strive to combine Volkswagen's cutting-edge and environment-friendly technologies with local R&D capabilities to generate products that perfectly meet customers' needs.
It would also improve customer satisfaction and brand image through enhanced dealer networks and upgraded service, he said.
Shanghai Volkswagen and FAW-Volkswagen as two powerful joint ventures will further cultivate synergies and win-win partnerships to achieve even greater success and move Volkswagen Group China forward, he said.
Volkswagen Group China, he said, is committed to the Chinese consumers, its employees, shareholders, partners and the long-term sustainable development of the Chinese automobile industry.
''The current global economy and automobile markets now face many uncertain factors. However, we recognise that the slowdown presents challenges. We have defined a plan to face these challenges and take all opportunities,'' Vahland said. ''Over the next two years, we will remain flexible, preparing for several scenarios of the China's total market development. We will continue to invest in building our brand images, customer satisfaction, products and corporate social responsibility and never compromise on quality,'' he added.