Vodafone India has invested over Rs750 crore to ramp network and distribution in Tamil Nadu circle over the past 12 months (April 2014-March 2015).
The company has expanded its network footprint by adding over 3,600 new sites to take total network strength to about 6,300 3G and around 10,500 2G sites across Tamil Nadu. During this period, Vodafone has also expanded its exclusive retail footprint to 890 outlets.
its outlet network comprises 53 Vodafone stores, 20 Global Design store, 236 Vodafone mini stores (urban and semi-urban) and 600 associated distributor Vodafone mini stores (rural).
With this ramp up, Vodafone has further extended its leadership in Tamil Nadu across relevant industry parameters – network coverage, subscriber base, retail footprint and revenue market share (RMS), the company said in a statement.
''Gaining distinction of being the most preferred mobile services provider in Tamil Nadu circle is not incidental," said S Murali, business head, Tamil Nadu, Vodafone India.
The company's 3G services has shown tremendous uptake, with 3G users now growing at 175 per cent and 3G revenues growing at 160 per cent on a year-on-year basis.
Data revenues has been growing at 90 per cent YoY and now contributes 15.7 per cent of the circle's service revenues.
Vodafone now covers 32 districts in Tamil Nadu, while in FY14-15, Vodafone has launched 20 Global Design Stores in Tamil Nadu.