Uninor, the latest entrant into the Indian telecom sector, has introduced a radically new concept of 'dynamic pricing' by offering call charges as low as 20 paise per minute
Uninior says that this is likely to set a new trend in the pricing of mobile services in India.
Naming its mobile tariff plan as '24X7 Badalta Discount Plan' (DP), the Gurgaon-based mobile operator will offer customers discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis.
Under the DP, customers will be able to avail a discount ranging from 5 per cent to as much as 60 per cent on their calls, depending on their location and time at which they call.
This discount will be applicable on a standard base call rate of 50 paisa per minute for any local call, whether within Uninor's home network or to any other operator.