TVS to manufacture premium bike Apache RTR in Indonesia
06 Jul 2007
The company said it would begin by exporting TVS Apache from India to Indonesia and depending on the market demand it would start manufacturing the bike there.
TVS Apache RTR 160 is the latest bike developed by the in-house R&D wing of TVS. The bike combines TVS Racing''s technology with R&D know-how.
The bike has 15.2 brake horse power and delivers a top speed of 118 kph. In India, this new model has been priced at close to Rs58,000.
The company targets to sell around 20,000 units of Apache RTR 160 a month in India and is taking this step in the face of increasing competition from Hero Honda, Bajaj and Honda India in the premium segment.
The market for this segment is 65,000 units a month, in which TVS holds 15 per
cent share.
TVS with this new launch is hoping to increase this share to 25 per cent by the
end of this financial year.
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