This festive season, Titan is hoping that the overall cheer in the economy will
influence buying patterns, and is optimistic about some big ticket purchases in
its premium watches segment.
has six new collections comprising 250 designs across its various brands, backed
by a series of offers and advertising campaigns in the run-up to Diwali.
to Harish Bhat, COO, watches, Titan Industries, "The mood all around is upbeat,
the economy is looking up. The stock market is booming. An Indian is the richest
man in the world. We hope this tide will lift up the Diwali mood as well. With
affluence and buying power increasing, our prognosis is a brilliant festive season,
especially in the premium watches segment. We expect 40 per cent of our sales
this festive season to come from premium watches alone."
the six collections, five are in the premium category, which covers Titan Heritage,
which is inspired by Indian architecture; Raga Crystals, which is studded with
Swarovski crystals; Nebula Pearl comprising solid gold watches studded with precious
stones; Laurent collection, under Titan Regalia; and a new collection from Tommy
Hilfiger, which is Titan''s licensee brand.
Sonata Yuva collection, which targets the youth is the only one in the mass market
campaigns are already underway for Raga Crystals and Yuva. The other collections
are using print and outdoor advertising to pitch for the festive wallets of prospective
for Diwali include gold coins along with Nebula watches, Mont Blanc perfumes with
Xylys watches, 20 per cent discount on Regalia, and messenger bags free with Tommy
festive season, starting with Dussehra, followed by Diwali, and then extending
till Christmas, even the New Year, is unsurprisingly the highest contributor to
yearly sales, bringing in almost 35 per cent of the yearly tally.