labels: titan industries, watches, marketing - general
Titan Industries to market Hugo Boss watchesnews
20 September 2007

Mumbai: Titan Industries, the watch and jewellery arm of the Tata Group has announced that it will exclusively market and distribute Hugo Boss watches in India.

The company, in a filing to the Bombay Stock Exchange, disclosed that it would be the sole and exclusive distributor of the well-known international brand, Hugo Boss.

The Boss Black collection comprises watches for both men and women, and is due to be marketed in India starting this month. The range is priced between Rs13,495 and Rs49,995, and would be available in select Titan showrooms and stores such as Shoppers Stop and Lifestyle.

Titan Industries has entered into an agreement with MGI Luxury Asia Pacific Ltd, which is a subsidiary of the Movado group Inc, and is licensee of the Hugo Boss brand. The agreement allows the company to market and distribute the product.

The Movado Group, Inc. designs, manufactures and distributes watches in the high-end segment with respected brand names.

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Titan Industries to market Hugo Boss watches