Timex Watches India Ltd has announced that it has been
adjudged a ''Superbrand'' in India by the Superbrands Council,
an independent body comprising legendary advertising,
marketing, research and media professionals mandated to
recognise excellence in branding and promote the discipline
of branding itself.
has been chosen from among 711 consumer brands in India
that were evaluated under 98 different categories to identify
the strongest brands in India; it is one of the only two
watch brands selected. The Superbrand juggernaut has now
rolled out to 26 countries around the world including
the UK, the US, France, Australia, Germany, Italy, Holland,
Hong Kong, Malaysia and India.
Timex Watches managing director and regional director
(South Pacific and India) Kapil Kapoor: "We are delighted
to be declared a superbrand to coincide with the sale
of over a 100 crore Timex watches around the world. Being
a Superbrand means Timex is in the consumer branding hall
of fame in the very first year of the advent of Superbrands
into India. Brett Lee, our brand ambassador and cricket''s
Mr Swift, should love this."
Superbrands Organisation has been tracking the branding
phenomenon for the past 10 years. The criteria for selection
of the winning consumer brands include perceived brand
image plus the brands'' mind share, goodwill, consumer
loyalty, trust and emotional bonding.
Superbrands India CEO and Superbrands India Council chairperson
Anmol Dar: "The Superbrand status is most coveted
and all the brands which have made the first year lists
in India are making history as well."
brands were evaluated by the doyens from the world of
commerce and industry. The include Dalip Sehgal, executive
director, Hindustan Levers Ltd; KMS (Titoo) Ahluwalia,
chairman, AC Neilsen ORG-MARG; Mike Khanna, CEO, J Walter
Thompson; Nabankur (Nauby) Gupta, group president and
full-time director, Raymond Ltd; Piyush Pandey, group
president and national creative director, O&M; Pradeep
Guha, president, Bennett Coleman & Company; Sunil
Alagh, former MD and CEO, Britannia Industries Ltd; Tara
Sinha, chairperson, Indian Institute of Mass Communications;
and Yogi Dewashwar, chairman, ITC.