Tata Engineering has announced the signing of a manufacturing
and supply agreement with MG Rover Group of the UK. Under
the agreement, the Tata Indica, incorporating certain
Rover-specific modifications, will be manufactured at
Tata Engineerings Pune factory.
Rover-branded vehicles will be marketed through Rovers
own dealer network in the UK and in continental Europe.
Their choice of the Indica to fill a gap in their model
range in order to address the high-volume small car segment
is an affirmation of Tata Engineerings product development
and manufacturing expertise. This agreement should see
a substantial addition to the lifecycle volume of the
MG Rover chief executive Kevin Howe: This new car, which
will fit perfectly into our existing product portfolio,
will reach a whole new customer base. We are delighted
to have concluded this manufacturing agreement with Tata
Engineering. The Pune factory has state-of-the-art facilities
and a highly skilled and dedicated workforce.
Tata Indica, which has gone from strength to strength
in the Indian market place over the past several months
in the face of a stiff global competition, will continue
to be marketed in parallel under Tata branding through
its own European distribution channel.
Tata Engineering chairman Ratan Tata: This agreement
will enhance the volume throughput of the Indica plant
significantly. More importantly, we look at it as an endorsement
by a major international company of Tata Engineerings
capabilities in general, and the world-class acceptability
of the Indica in particular.