Tata Housing sells over 50 flats at Google's shopping festival

According to Nitin Bawankule, Google India's director for ecommerce (local and media)  as saying, Tata Housing had closed bookings for over 50 flats at the search giant's annual online shopping event Google's Great Online Shopping Festival (GOSF).

The over 50 flats booked online by buyers earned Tata Housing  over Rs25 crore across four projects during 11-14 December.

30 per cent of the bookings were made by NRIs and 40 per cent buyers were from tier II cities.

According to PTI, Google online extravaganza attracted 2 million visitors this year as people thronged e-commerce sites to pick up deals on electronics, shoes, watches and travel.

The number of visitors doubled this year from the 1 million in last year's maiden edition.

According Google, its partners (over 200 e-commerce websites) like Snapdeal, Myntra and eBay saw their sales surge 3 to 4 times during the Great Online Shopping Festival.

Bawankule told PTI that 2 pm to 8 pm brought in peak traffic each day with 62 per cent viewers coming from the 18-34 years category.

He added, currently, the estimates indicated that 30 per cent buyers were first time shoppers on most sites.

He said, given the scale of the initiative with all the partners and the large number of online shoppers in India, GOSF this year was a huge success by all parameters.

Among other popular categories were apparel, e-books, books, home and kitchen equipments, jewellery, and healthcare and wellness.

While Myntra said the event led to an over 120 per cent jump in traffic and a 3.5x growth in revenues, which was a testament to the future potential of online shopping in India, Lenskart registered 60 per cent spike in traffic and 70 per cent jump in new registrations leading to a 50 per cent increase in the overall sales.

According to Snapdeal.com vice president (Marketing) Sandeep Komaravelly, initiatives like GOSF acted as a catalyst to further boost adoption of online shopping in India.

HealthKart Co-Founder Prashant Tandon said the event emerged as a great platform to launch a number of new products, with the site seeing a jump in its core categories like sports nutrition, health nutrition and health devices.