labels: tata group, entertainment, marketing - general
Tata Sky links size of discount to the size of TV this festive season news
26 October 2007
Tata Sky, the Tata and Star TV joint venture, has announced a festive offer pan-India, which lets buyers of new television avail of a discount on the Tata Sky digicomp proportionate to the size of their new television set.

Under the innovative marketing promotion, a customer buying a 29-inch TV of any brand along with a Tata Sky digicomp would receive a 29 per cent discount on the digicomp.

On the other hand, a customer buying only the Tata Sky digicomp can get a flat 20 per cent discount on it, from any dealer in India, up to 15 November 2007.

According to Vikram Mehra, chief marketing officer, Tata Sky, the offer is aimed at improving the viewing experience of new TV buyers.

It is a well known fact that the picture and broadcast quality of direct-to-home satellite connections is superior to cable networks, which suffer from last mile transmission losses and network hardware related quality losses, which the company has chosen to leverage to entice the customer to "upgrade" to a DTH service at the time of buying a new television.

Additionally, Tata Sky has added a number of channels to its offering, including 15 SUN channels, Kalaignar TV, NDTV Good Times, UTV Bindass, Neo Sports and Neo Sports Plus, and two interactive services, Actve Cooking and Actve Astrology. With these, the company now offers a total of over 140 channels.

The Actve Cooking service allows viewers to access recipes at the press of a button. The Actve Astrology provides daily predictions for all sun signs in a similar manner.

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Tata Sky links size of discount to the size of TV this festive season