Tata Motors creates new compact truck segment with `Intra'

Tata Motors, the country’s largest commercial vehicle manufacturer, has unveiled a new range of `compact trucks’ with the launch of `Tata Intra’, which promises to combine the toughness of a truck and the nimbleness of a car.

Priced at Rs535 lakh for the  base variant, the Intra is designed to meet the evolving needs of the customer who seeks high revenues, low cost of ownership and superior vehicle performance, Tata Motors stated in a release.
Conceptualised and engineered on the new modular platform, Tata Intra is an all-new rugged and powerful compact truck with ergonomically designed cabin, car-like steering comfort, low noise and comfortable seats to ensure fatigue-free long inter-city trips, the company says.
Tata Intra offers best-in-class features in terms of vehicle power, acceleration, load carrying capacity, driving comfort, superior reliability and durable aggregates and is available in two distinct variants – Intra V10 and Intra V20.
Offering superior performance and best-in-class mileage, both variants come with two trim levers, with higher trim having HVAC, music system, LED tail lamps along with enriched and color coordinated interiors. Power train is tuned to suit various duty cycles using Gear Shift Advisor or Economy switch leading to enhanced fuel efficiency. A short turning radius allows easy maneuverability in high traffic intra-city trips
Tata Motors offers Intra customers various benefits under its Sampoorna Seva umbrella, which include 24X7 workshop, attractive AMC packages, breakdown assistance and accidental insurance for drivers. Customer can enjoy benefits of TATA Samarth which offers health insurance, hospitalisation cover, support in child education and financial literacy.
“Conceptualised after extensive market research and customer feedback, Tata Intra is engineered and built to offer class-leading features, meeting the demanding and ever-evolving requirements of the SCV industry. Tata INTRA promises to deliver superior performance, increased pay-load capacity, high fuel efficiency and durability, all leading to significant increase in revenues and lowest cost of operation to the discerning owners,” the company stated.
With a best in class, 2,512 mm x 1,602 mm load body length, Tata INTRA comes in two variants - V10 and V20. The Intra range starts from Rs5.35 lakh, onwards depending on the variant.
The Tata Intra is powered by future ready engines, which are scalable to BSVI norms. The Intra V20 comes with 1400 cc DI engine with 52KW (70 HP) while the Intra V10 is powered by an 800 CC DI engine delivering 30KW (40 hp), offering quick acceleration, faster trips and low turnaround time. The vehicle has a standard power steering fitment and a low turning circle radius of 4.75m to ensure easy manoeuvrability even on narrow and congested roads.
The power train is tuned to suit various duty cycles using Gear Shift Advisor or economy switch, leading to enhanced fuel efficiency. Intra also has a 5-speed gearbox with cable shift mechanism offering a pleasurable driving experience.
“As the leader in the commercial vehicle industry we are playing a key role in shaping the CV market by introducing global products based on deep customer insights. We have strengthened our actions under the ongoing turnaround. With intense sales activation, new product launches, continued thrust on cost reduction, we have been able to improve our CV business performance,” Guenter Butschek, CEO and MD, Tata Motors, said. 
“We want to strengthen our leadership position across all segments we operate in. The Tata Intra is a testament of our unrelenting commitment to introduce products that embody engineering passion and bolster customer value proposition and it will be a game changer for us in the SCV segment as it offers several industry-first features, setting high standards in the market,” he added.”
“The customer preferences are shifting everyday towards better performance, advanced features and higher returns... Tata Intra is ideal for customers who want to upgrade their commercial vehicles for higher business returns and lower total cost of ownership (TCO), enabled by proven and reliable aggregates and driving comfort leading to longer, fatigue free drives,” said Girish Wagh, president – commercial vehicle business unit, Tata Motors.
The Tata INTRA has a boltable full forward robust body shell cabin and has been intelligently designed with a smart nose along with seatbelts and Emergency Locking Retractor. Built on a hydroformed frame, the INTRA is comparatively lighter. The smartly engineered cabin space, improved ergonomics and low NVH levels, gives the Intra car-like interiors with sufficient storage capacity and comfortable seating, enabling drivers to operate fatigue-free over long hauls, which in turn improves productivity. 
Other features include mobile charging point, electronic instrument cluster, big headlamps, large windscreen, lockable glove box, storage on dashboard and door trims, headrest for comfort while driving, pre-fitted music system and AC in the premium version.
The gear lever is mounted on the dashboard making longer drives comfortable and tireless for the driver. The front and rear rigid axles and leaf springs ensure superior load carrying capability and low cost of maintenance.
With its extensive dealer network and extended arm salesman in the form of Tata Gram Mitra, Tata Motors assures customers better after-sales support as well.
The vehicle comes with an industry best warranty of 2 years or 72,000 km, supported by extensive countrywide network for sales, service and spare parts.