Tata Motors launches Nexon Kraz on the model's first anniversary
05 September 2018
Tata Motors today announced the launch of the limited edition Nexon KRAZ (pronounced as craze, /kreiz/), to mark the first anniversary of the Nexon brand.
Available from 5th of September, 2018, the Nexon KRAZ will be available in two variants – KRAZ and KRAZ+ at a starting price of Rs7.14 lakh for the petrol version and Rs8.07 lakh for the diesel version.
This neo-styling design treatment is inspired from the active world of sports and combined with the athletic performance of NEXON to attract the enthusiastic, active and sporty youth of today.
With sporty exteriors and spunky interiors, the Nexon KRAZ comes with 10 styling highlights that will set the pulse racing:
The Nexon KRAZ features:
- All-new TROMSO black body with sonic-silver dual tone roof
- Neo-green seat stitch with KRAZ pattern for seat cushions
- Neo-green mirrors and piano black dashboard with neo-green air -vent surrounds
- Front grill inserts, piano black door and console finishers
- Neo-green wheel accent and piano black steering accents
- KRAZ badging and central control badging
"We want to celebrate the first anniversary of our brand Nexon with our customers and what better way than offering them a special striking version- the Nexon KRAZ. To attract customers with active and sporty lifestyle, the Nexon KRAZ has been designed to set a new trend in the segment. Since launch, the Nexon has received a very good response and today is among the top 5 selling compact SUVs. We would like to thank all our customers for their trust in the brand and we will continue to bring exciting products in the market," Mayank Pareek, president – PVBU, Tata Motors, said.
The Nexon KRAZ will be powered by the company’s 110PS Turbocharged engines – 1.5L Revotorq (diesel engine) and 1.2L Revotron (petrol engine) mated with a 6-speed manual transmission. “It will be equipped with Multi-Drive modes, delivering a versatile driving performance ranging from efficient cruising on highways in Eco mode, to managing traffic in the city mode to providing an adrenalin pump in the Sport mode.”
With best in class ground clearance of 209mm, the car also offers world-class safety along with absolute comfort and entertainment. Additionally, the limited edition Nexon comes equipped with a 4-speaker infotainment by Harman, Bluetooth and steering mounted controls, automatic climate controls with rear air vents, electrically adjustable and foldable mirrors, reverse parking sensors, a multi-utility glovebox and a central console for organized storage.
The Nexon has built a strong brand image for itself, by virtue of becoming the most awarded compact SUV – 18 prestigious awards from auto experts. It has set a new benchmark with 4-star rating, adult safety score (13.56/17.00) – the highest amongst all the models tested across the Indian market by the Global New Car Assessment Programme and emerged as the Safest SUV tested by Global NCAP.