Tata Motors strengthens presence in Philippines with the launch commercial vehicles
26 July 2017
Tata Motors, India's largest commercial vehicle manufacturer, has launched a range of commercial vehicles in the Philippines. The Indian company had entered the Philippines market in 2014 with cars and small commercial vehicles.
The company has also entered into distribution agreement with local partner Pilipinas Taj Autogroup, a business conglomerate engaged in the local distribution of motor vehicles. Through this partnership, Tata Motors will commence the supply of its commercial vehicle brands - such as the Tata Prima Range of tractor trailers and tippers, the LPT range of light, medium and heavy trucks, SFC 407, and the mini trucks range of Ace and Super Ace.
''The Philippines is one of our key markets in South-East Asia and we are delighted to be a part of one of the fastest growing ASEAN nations. With years of experience in the commercial vehicle business, we at Tata Motors have analysed and understood our customers well and are dedicated to providing them with best-in-class products and services,'' said Rudrarup Maitra, Head (International Business), Commercial Vehicles at Tata Motors.
Besides the Philippines, Tata Motors' commercial vehicles are present across several South-East Asian markets including Malaysia, Vietnam, Indonesia and Thailand with manufacturing facilities in Vietnam, Thailand and Malaysia.
''We are looking forward to this new opportunity and are committed to catering to the commercial vehicle market with India's largest and most trusted automobile brand here in the Philippines. We will closely work with Tata Motors to ensure customers here get the finest vehicles and services, that not only match their requirements but also their business needs," Jon Fernandez, Jr., President of Pilipinas Taj Autogroup, Inc., said,