Tata Motors launches new Xenon at Rs5.44 lakh

Tata Motors, which yesterday launched its premium pick-up Xenon in Mumbai, in a bid to raise its market share in the segment to 25-30 per cent.

"We are quite bullish about the growth outlook in the pick-up segment, and with Xenon, our share in this segment can go up to 25-30 per cent," Tata Motors executive director for commercial vehicles Ravi Pisharody told reporters here.

The new Xenon is priced in the range of Rs5.44-6.34 lakh (ex-showroom Thane) Pisharody said, adding that the company commanded a 20-per cent share in the pick-up segment now.

The Xenon, which had been launched by Tata Motors three years ago in the global markets, had so far sold 35,000 units in southern Europe, South Africa, Thailand and Italy.

In the domestic market, Xenon was now available in Maharashtra, Gujarat, Rajasthan and Tamil Nadu, with Punjab being the next destination, Pisharody said.

"The pick-up segment is growing rapidly and we see this trend continuing," he said.