Tata Motors plans offshore plants to boost globalisation

Tata Motors is looking to take its globalisation plans to the next level by building passenger car plants in strategic offshore locations, according to a report.

The company will assemble its Indica and Indigo models besides the Nano – which is proving something of a drag on the Indian market - at these plants.

The overseas locations are likely to be in countries such as Indonesia, South Africa and Brazil to tap the east Asian, African and South American markets respectively.

P M Telang, managing director, India operations, Tata Motors, told Hindustan Times, "We are looking at various options to improve our passenger car exports. At this stage we cannot reveal our exact plan."

Tata Motors recently firmed up its car exports plans, including the setting up of assembly plants in multiple overseas locations and appointing distributors in countries where the company does not have a presence at the moment.

Former BMW head of sales in Qatar, Johnny Oommen, recently joined Tata Motors as head of its international business, passenger cars, directly reporting to Telang.