Nano ranks lowest in customer satisfaction: survey
25 February 2011
Tata Motors' much-hyped Nano has been ranked last among entry level small cars in terms of customer satisfaction, according to market research firm TNS Global.
In the '2010 four-wheeler Total Customer Satisfaction (TCS)' study by TNS, Maruti Suzuki India's (MSI) best selling model Alto topped the entry level small car category. Omni and the once bread-and-butter model M800 followed the list.
"The customer expectations even at the bottom end are rising. The owners of Tata Nano expect more in terms of design and Maruti 800 owners expect better servicing as the years go by," the survey said.
While the Alto scored 91 points, Nano got only 70 points, it added.
Nano has been having issues following at least six fire incidents reported since its launch in 2009. Tata Motors had offered to provide additional safety measures free of cost as a precautionary measure, although it claimed that the Nano is absolutely safe.
Coming to the premium segment, customers in North India are less satisfied with their cars than those in other parts of India. This is mainly due to the relatively poor servicing standards in North India.