New Delhi: Swiss watch
maker Swatch Group, which has a significant presence in India, is in the process
of launching two new brands, Hamilton and Leon Hatot. The company expects to complete
the launch by the end of the year.
to cover 50 points of sale across most major cities and metros in India by December
2007, the brand presence would be mostly across multi-store outlets that already
sell Swatch Group brands. The brands would also be present at high street locations
and luxury malls.
is a mid-range American brand, where as Leon Hatot is a high-end luxury brand
of watches and jewellery for women. Hamilton already has a selective presence
manufacturing hub was moved from the US to Switzerland four years ago. Prices
of watches will range from Rs25,000 to Rs80,000. The average price tag will hover
at Rs35,000. The brand comprises two basic collections, the American Khakhi, which
is inspired by military timepieces, and the American Classic collection that draws
its inspiration from Hollywood.
marketing and brand-value creation in India, advertising would span lifestyle
magazines along with some degree of involvement with Bollywood, drawing on its
previous associations with over 300 Hollywood movies.