labels: star tv, 200208aug, marketing - general
Star TV enters into a distribution pact with Times Now, Zoom news
25 August 2007

Mumbai: Rupert Murdoch''s Star Group (Star) has announced a distribution arrangement with TV channels Times Now and Zoom.

Times Now is an English news channel, and Zoom is a lifestyle and entertainment channel, both belonging to one of India''s largest media organisations, The Bennet, Coleman & Co. Ltd., publisher of leading newspapers The Times of India, and The Economic Times, among others.

Times Now and Zoom are well-recognised, strong brands in India, both having witnessed strong recognition since their launch in India.

Under the agreement, Star will represent Times Now and Zoom in building subscription revenues for analog cable, DTH and other digital delivery systems.

Zoom''s primary viewers are the urban and upscale audiences, who look at its unique offering of glamour and Bollywood news. Times Now and Zoom will remain free-to-air in the current CAS markets.

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Star TV enters into a distribution pact with Times Now, Zoom