Rupert Murdoch''s Star Group (Star) has announced a distribution
arrangement with TV channels Times Now and Zoom.
Now is an English news channel, and Zoom is a lifestyle
and entertainment channel, both belonging to one of India''s
largest media organisations, The Bennet, Coleman &
Co. Ltd., publisher of leading newspapers The Times
of India, and The Economic Times, among others.
Now and Zoom are well-recognised, strong brands in India,
both having witnessed strong recognition since their launch
the agreement, Star will represent Times Now and Zoom
in building subscription revenues for analog cable, DTH
and other digital delivery systems.
primary viewers are the urban and upscale audiences, who
look at its unique offering of glamour and Bollywood news.
Times Now and Zoom will remain free-to-air in the current