labels: skoda, marketing - general, automotive
Skoda launches a Superb new variant news
22 September 2007

New Delhi: Skoda India has launched a new variant of its luxury sedan, the Superb, priced at Rs20.41 lakh (ex-showroom Delhi). The variant is priced nearly Rs2 lakh below the existing variant, the Superb Elegante diesel, which is sold at Rs22.29 lakh (ex-showroom Delhi).

The new variant, the ''Superb Comfort'', is the third upgrade on Superb. The price has been pegged lower than the Elegante, with a view to stimulate festive season sales which happen around the Diwali period.

According to Skoda India managing director (commercial), Karsten Bogun, as a part its new variant strategy to strengthen our position in D segment, Skoda has introduced the Superb Comfort with some modified features and at a lower price than the existing variants, with a view to broaden the range under the Superb brand to better suit the changing requirements of customers today.

The company plans to sell around 150 units by end of this year.

This automatic variant of the Superb Comfort is powered by a 2.5-litre TDi engine, sporting various safety features such as airbags, rain sensors, ABS, and a climate control AC amongst others.

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Skoda launches a Superb new variant