Shoppers'' Stop is coming out with a brand new retail format, the HyperCity Argos
to BS Nagesh, who is designated as "customer care associate", managing
director and CEO of Shopper''s Stop, the format will have a pilot run for suburban
Mumbai, of at least two catalogue seasons. That would mean that it would take
Shoppers'' Stop around a year to establish the model before it can commence a wider
in the year, the UK-based catalogue retailer Home Retail Group Plc had signed
up a memorandum of understanding with the Indian retail major and with HyperCity
Retail to develop the company''s catalogue retailing format in India.
retail major says its new format will be a catalogue called HyperCity Argos that
will sell merchandise sourced globally across multiple retail categories. The
company claims that it will be one of the most convenient ways of shopping ever
introduced to the Indian market.
sources indicate that the pilot run will happen in Mumbai suburb of Mulund, the
neighbouring city of Thane followed by the Vashi and Airoli nodes of neighbouring
Navi Mumbai, and later, Pune.