India has got its Olympic Programme of Beijing 2008 off the starting blocks, having
signed up world shooting champion Manavjit Singh Sandhu as its Olympic brand ambassador.
is a main sponsor of the Beijing Olympics in 2008, and is also an Olympic Partner
for the Torch Relay. It has launched the "Spread the Olympic Flame",
a torchbearer nomination programme.
to HB Lee, president, Samsung South West Asia Regional Headquarters, "A very
powerful movement like the Olympics and a strong achiever like Manavjit as our
partner for Olympic-related programmes in India will make things better."
its capacity of the Olympic Torch Relay 2008 sponsor, Samsung will invite the
public to select torch bearers on its behalf. Those selected will join others
who are selected by the Indian Olympic Association (IOC) for the relay in Mumbai.
marksman Manavjit said, "It is a great opportunity for the public to participate
in the Olympic movement by nominating their role models-people who think they
deserve the honour to carry the torch. A participative programme like this will
give strong encouragement to the sports movement in the country."
to Lee, the forthcoming month will see Samsung carry out several Olympic-related