labels: sports, samsung india, marketing - general
Samsung running the Olympic Flame news
12 October 2007
Kolkata: Samsung India has got its Olympic Programme of Beijing 2008 off the starting blocks, having signed up world shooting champion Manavjit Singh Sandhu as its Olympic brand ambassador.

Samsung is a main sponsor of the Beijing Olympics in 2008, and is also an Olympic Partner for the Torch Relay. It has launched the "Spread the Olympic Flame", a torchbearer nomination programme.

According to HB Lee, president, Samsung South West Asia Regional Headquarters, "A very powerful movement like the Olympics and a strong achiever like Manavjit as our partner for Olympic-related programmes in India will make things better."

In its capacity of the Olympic Torch Relay 2008 sponsor, Samsung will invite the public to select torch bearers on its behalf. Those selected will join others who are selected by the Indian Olympic Association (IOC) for the relay in Mumbai.

Ace marksman Manavjit said, "It is a great opportunity for the public to participate in the Olympic movement by nominating their role models-people who think they deserve the honour to carry the torch. A participative programme like this will give strong encouragement to the sports movement in the country."

According to Lee, the forthcoming month will see Samsung carry out several Olympic-related progra.

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Samsung running the Olympic Flame