India hopes to generate sales of around Rs1,200 crore during the coming festival
season. The company has announced its festival season offerings, which extend
from 29 September to 10 November.
29 September to 10 October, the offers are available only in the eastern region,
after which they will be applicable to the rest of the country. Rs35 crore worth
of assured gifts are on offer for different categories of products during the
the promotion period, the company expects to sell 5.5 lakh colour TV sets, including
50,000 flat panel TVs. Samsung''s ''Easy View'' range of flat TVs available
in 21-inch and 29-inch screens, both in ultra/slim and regular have been
specially developed for the Indian market. The range is priced between Rs10,000
and Rs22,500. The company has also launched the ''quatro cooling'' high-end refrigerator
and four semi-automatic washing machine models.