Star CJ launches 24x7 shopping channel STAR CJ Alive

STAR CJ Network India has launched its 24x7 home shopping channel STAR CJ Alive. The channel will go live from 1 August and will  cover diverse product categories.

The network had launched a pilot phase in September last year, with a six-hour slot on STAR Utsav to test the feasibility and audience response.

The product portfolio on the channel will include labels like Satya Paul, Adidas, D'damas, LG, Corelle, Samsung, Benetton, Canon, Philips and other products across the electronic home appliances, IT and mobile, fashion, cosmetics, leisure and sports segments.

The channel will be available to viewers in Maharashtra, Haryana, Punjab and Delhi NCR.

STAR CJ Network India Pvt. Ltd. is a joint venture between STAR Asia and the South Korean home shopping major, CJ O Shopping Co. Ltd.