RP Electronics’ PURPLE TURTLE speeds unveils plans for infant care segment

Mumbai: RP Electronics (RPE) yesterday announced its aggressive plans to strengthen its umbrella brand ‘PURPLE TURTLE’ and tap onto the Rs. 500 crore child care products market in India. RPE has launched the first internationally acclaimed infant care brand - NUBY, in the Indian market under PURPLE TURTLE. The company has tied up with Luv n’care of the US, to introduce a comprehensive range of infant care products including - non-drip sippers, no-spill cups, teethers, orthodontic pacifiers, toothbrush, spoons & forks etc.

Said. Ashok Chowdhary, chief executive FMCG Division, RP Electronics , "There is a vacuum in the Rs 500 crore childcare segment in India, which is highly unorganised with virtually no options for the discerning Indian parents. Our NUBY range will provide comprehensive range of quality products for their precious babies and fill up the demand and supply gap with its exclusive features at extremely affordable prices."

RPE has definitive plans to introduce more international brands in a phased manner under PURPLE TURTLE in the following categories — baby care, toiletries, and, child hygiene products. RPE strong infrastructure, wide distribution network, global quality products and services enables it to keep up the commitment of providing best services to the million of the customers across the country.

NUBY products are the result of extensive research and development, quality control and planning carried out by experienced experts exposed to international markets. Crafted with attention to detail, each product is created with the best grade materials and designed for optimum performance, hygiene and safety.