Royal Enfield wins ICICI Overdrive Hall of Pride award
By Our Corporate Bureau | 15 Feb 2003
1
Chennai:
Power and leisure bike major Royal Enfield, part of the
Eicher group, has won the ICICI-Overdrive Hall of Pride
award for its Bullet model for the year 2003. The model
won the award for defining motorcycle in the Indian perspective
and for retaining the iconic status in the minds of Indian
bikers.
The Overdrive award is instituted by Overdrive, an auto magazine, to award excellence in the domestic auto manufacturing sector. The award is given after measuring various parameters like mechanicals, performance, dynamics, driving environment, build, design, practicality, fuel efficiency and value for money.
