Royal Enfield wins ICICI Overdrive Hall of Pride award

Chennai: Power and leisure bike major Royal Enfield, part of the Eicher group, has won the ICICI-Overdrive Hall of Pride award for its Bullet model for the year 2003. The model won the award for defining motorcycle in the Indian perspective and for retaining the iconic status in the minds of Indian bikers.

The Overdrive award is instituted by Overdrive, an auto magazine, to award excellence in the domestic auto manufacturing sector. The award is given after measuring various parameters like mechanicals, performance, dynamics, driving environment, build, design, practicality, fuel efficiency and value for money.