Rolls-Royce to end production with Phantom Zenith collection

Rolls-Royce has launched the Phantom Zenith, the last in the bespoke line of Phantom Coupe series. The model brings down the curtain on the celebrated Rolls-Royce Phantom Coupe series.

The Phantom Zenith collection features a variety of custom additions, which make the car one of the most luxurious models to have ever been made by the company. The split-tailgate comes with a glass shelf and also a champagne fridge and eight Rolls-Royce glasses.

Customers would also get to specify a bespoke picnic hamper, which is a first for any Rolls-Royce car. According to Rolls-Royce all the cars from the Phantom  Zenith collection had taken inspiration from older models of the Phantom Limousine. There are plenty of customisation options for colour scheme of the exteriors and the interiors.

No Phantom Coupe models would be produced after 2016 and only 50 models of the Phantom Zenith Collection would be manufactured. Not surprisingly, all the 50 models had been commissioned by customers across the world already.

Rolls Royce said in a press release, ''As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world's rarest and most celebrated luxury goods; Phantom Drophead Coupé and Phantom Coupé. Phantom Zenith Collection motor cars speak of the marque's unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged,'' Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars said.

From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On 1 January 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England.

The world's most discerning patrons of luxury and respected commentators across the globe were instantly endeared to a powerful yet elegant statement of unabashed contemporary luxury.