Rolls-Royce car sales set 107-year record
09 January 2012
British car maker Rolls-Royce today revealed record sales for 2011, the highest in the company's 107-year history, driven by demand from China and the United States
The group, which is owned by German auto giant BMW, said in a statement today that production leapt 31 per cent to 3,538 cars in 2011 compared to 2,711 cars in 2010.
The 2011 performance beat the previous record of 3,347 cars in 1978 during the Silver Shadow II era, the company said in a statement.
China and the United States were now the "most significant individual markets" for the maker of ultra-luxurious vehicles, it said.
Rolls-Royce, purchased by BMW in 1998, said sales surged by 47 per cent across the Asia Pacific region, by 17 per cent in North America and by 23 per cent in the Middle East in 2011.
Sales in the United Kingdom saw a 30-per cent growth while in Continental Europe, German and Russian sales more than doubled compared to 2010.