Now encompassing the wellness format, Reliance Retail has opened first wellness
store at Hyderabad, which is pitched as a ''one-stop-shop'' for all health and wellness
top brass of the Wellness vertical was present at the launch, which was kept low-key
against the backdrop of recent protests that the company has seen against its
retail initiatives across various Indian states.
store features an attractive interior design, which will be replicated across
the country over the next few months. Industry sources indicate that around 20
stores would come up in the next few weeks across top cities like Delhi, Jaipur
Wellness outlet has around 5,000 products in different categories, including general
nutrition, sports nutrition, skin and personal care, books, music and pharmaceuticals.
It also has an optical shop, with a qualified ophthalmologist to test and prescribe
lenses. The store comprises a pharmacy that offers medicines and remedies in allopathic,
ayurvedic and homeo-medical streams.
customers on long-term medication, Reliance has come up with a medical compliance
programme that will enable them to get reminders and alerts on the usage and replenishments
Wellness format also has a customer loyalty programme, Reliance One, which comes
with free health insurance cover. The company has partnered ICICI Lombard General
Insurance Company to offers a group personal accident insurance policy.
the loyalty programme, a customer buying products worth Rs3,000 in the first three
months would get a cashless hospitalisation benefit up to Rs25,000. Purchases
of an additional Rs5,000 in the 4-6 months period will see the cover go up to